The Investment Journey of SMEs

Entrepreneurship is like an hourglass; it narrows, it tests faith, but if you persevere, it brings success.

In the 73rd episode of the "Different Minds with Target Fleet" podcast, we hosted Alex Cem Üster, co-founder and investor of Custom Rebels.

We discussed with Üster the place of SMEs in the investment ecosystem in Turkey, the criteria investors look for, and what businesses seeking investment should focus on. This conversation, offering an inside look at the entrepreneurial ecosystem in Turkey, will interest both investors and businesses aiming for growth. Inspiring ideas, a candid conversation, and valuable insights from the investment world await you in this episode! 🎧

📌 What We Discussed in the Episode: ✅ SMEs in Turkey and the language of investment

✅ Evaluation of businesses with a revenue model but not yet scaled from an investor's perspective

✅ The "team before product" perspective and its importance

✅ The preparation process before an investment meeting

✅ The story of Custom Rebels and lessons learned from its entrepreneurial journey