As one of Turkey's leading fleet leasing companies since 2003, we produce customized fleet solutions tailored to our customers' needs.
After graduating from the Middle East Technical University, Department of Economics in 1997, he started his career at Coopers & Lybrand, now known as PwC. Seeing the potential in the operational leasing sector, he founded Hedef Filo in 2003 with his business partner Ersan Öztürk, and started working as Finance Manager at Hedef Alliance Holding A.Ş. in 2001. Serving as Managing Director since its inception, Erdem was the Chairman of the Board of Directors of TOKKDER between 2008-2012 and is also a member of the Board of Directors of Hedef Filo.
After graduating from Koç University's Department of Business Administration in 1998, he started his career at Dundas, Ünlü & Co., which provides consulting services in company acquisitions and sales. While the operational leasing sector was still developing, he founded Hedef Filo with Önder Erdem in 2003. Öztürk, who has served as Managing Director since its establishment, took over the management of TikTak company in May 2020 and continues to serve as the Vice Chairman of the Board of Directors of Hedef Filo.
From Hedef Filo
Önder Erdem
Chairman of the Board
2025 was a year in which political uncertainties continued in Turkey and its neighboring regions, and tightening financial conditions persisted. Throughout the year, while a hawkish stance was maintained in monetary policy, macroprudential measures aimed at reducing inflation limited credit growth. This economic backdrop made cash flow management, cost optimization, and flexible business models more important than ever for companies. In the automotive market, retail remained high, supported by an increase in new vehicle supply and various promotional campaigns. Meanwhile, interest in electric and hybrid vehicles continued to rise. In the second-hand market, a real correction in prices occurred due to exchange rate increases lagging behind inflation and the impact of campaigns on new car prices. In the operational vehicle leasing sector, high financing costs and restrictions on access to credit suppressed the new investment demands of SMEs and corporations. As Hedef Filo, we offered flexibility and predictability to help our customers maintain their operations more efficiently during this period when financing became difficult. While supporting businesses with payment plans tailored to their cash flows, we maintained our cost discipline by updating our data-driven analytical models in our pricing and risk management processes. On the other hand, Hedef Filo continued its operations as a group responding to all mobility needs of individuals and institutions, along with its subsidiaries. We offer flexible car sharing ranging from minutes to months with Tiktak, electric vehicle subscriptions with Voltify, operational leasing for individuals with Filomingo, and reliable digital second-hand vehicle buying and selling services with Otonet and Otoplus. This holistic structure, which facilitates access to automobiles at every term, continued to create alternatives for our customers during this period when the tendency to "use instead of own" strengthened due to high costs. Our priority in 2026 will be to increase our efficiency in changing market dynamics, continue to offer unique solutions by focusing on our customers' needs, and maintain our stable profitability. I wish for a more positive year in which economic conditions improve and regional risks decrease.
