The Issue of Today for SMEs: Digital Transformation

For SMEs, digitalization is no longer a choice, it's a matter of survival!

In the 70th episode of the 4th season of the "Different Minds with Target Fleet" podcast, we hosted Işık Yılmaz Dönmez, Founder of Smart Brand Mind. Digitalization is now an indispensable need not only for large companies but also for SMEs to survive. So where should SMEs start on this transformation journey, what obstacles do they face, and what awaits them in the future? In this episode, starting from a career story ranging from human resources to technology, we discuss the differences in the digitalization processes of SMEs, the vision of leaders, and concrete success stories. 🎧

📌 What We Discussed in the Episode? ✅ The digitalization journeys of SMEs

✅ The differences between large companies and SMEs

✅ The importance of leaders' vision

✅ Concrete success stories and more